The Digital Zen

Harmful alcohol use does not occur in a vacuum. Effective prevention requires understanding the conditions that shape behaviour. This insight underpins AWARE.org’s harm reduction strategy. Through its research, AWARE.org has found that in South Africa, alcohol experimentation often begins in early adolescence, and that earlier initiation is associated with significant health and social risks. A 2024 study by the Frontline Research Group, commissioned by AWARE.org on underage