Beauty with a Bite: Maybelline Partners with Nando’s for #HotMess Campaign

Beauty with a Bite: Maybelline Partners with Nando’s for #HotMess Campaign

Long-lasting lipstick is a must-have for any make-up enthusiast. Collaborating with one

of South Africa’s most popular food outlets, Nando’s, Maybelline is proud to announce

the launch of its Vinyl Ink Sauce Collection with the #HotMess campaign.

“The #HotMess campaign is about relishing the joy of our saucy, delicious meals.

Lipstick, on the other hand, not so much. We want people to embrace being an

unfiltered, unedited and authentic mess while they devour their Nando's meals lathered

in as much of their favourite PERi-PERi sauce as their heart desires - knowing that with

Maybeline’s Vinyl Ink Sauce Collection, they can put the hot in #HotMess without any

actual mess,” says Tlalane Makape (General Manager: Nando’s Brand and

Communications)

With this collection and this partnership with Nando’s, wearing lipstick no longer means

worrying about smudges; it’s about savouring every bite while keeping your look

flawlessly intact. This collection is smudge-proof, grease-proof, flake-proof as well as

napkin-proof.

“This campaign is all about celebrating confidence and realness — whether it’s bold

lipstick or bold flavour. With Vinyl Ink Sauce, we’re giving beauty lovers the freedom to

enjoy life’s messiest moments without compromising their look,” says Brand Business

Lead of American Makeup Brands, Irina Devine at Maybelline.

“Collaborating with Nando’s emphasises our mission to empower users and help them

express their self-confidence through the creativity and fun that comes with

experimenting with make-up. It really is where beauty meets flavour” says Devine.

With the Vinyl Ink Sauce Collection, lipstick transfer is a thing of the past. Devine says

that Maybelline is dedicated to product innovation and meeting the changing needs of

consumers and that is why this collection oZers 16 hours of wear, so users can

eZortlessly move from brunch to dinner without worrying about touch-ups.

As to why a food brand would collaborate with a beauty brand Makape at Nando’s says

“This collaboration is an exciting one for us because we’re both brands that want to

provide our consumers with high-quality products while making their lives easier.

Nando’s PERi-PERi sauce is a local favourite and the best sauce to put this Maybelline’s

long-lasting lipstick to the test with.”

“The Vinyl Ink Sauce Collection reiterates Maybelline’s commitment to providing the

makeup community with accessible, innovative, high-quality products. We really want

our Maybelline community to work hard and play hard and this partnership with

Nando’s proves our commitment to making makeup a fun experience while indulging in

one of life’s pleasures, we know that those who love lipstick will love this product,” says

Devine.

The Vinyl Ink Sauce Collection is available at all relevant local retailers. The Vinyl Ink

Sauce Collection is made up of shades called Caramel, Salsa, Sweet N Sour, Sriracha,

Barbecue and Pomodoro.

About Maybelline New York

Maybelline New York is the number one cosmetic brand in the world, available in over 120

countries. By combining technologically advanced formulas with on-trend expertise and New

York City edge, Maybelline New York's mission is to oEer innovative, accessible, and eEortless

cosmetics for all.

In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and

depression worldwide. Brave Together provides critical one-on-one support, an online

education hub, a variety of programming to help destigmatize the conversation around mental

health and has committed to donate $10 million over the next five years to global and local

organizations. For more information log on to www.maybelline.com

About Nando’s

From the humble beginnings of a single restaurant in Rosettenville in 1987, Nando’s has

grown into the largest South African restaurant group to expand beyond our borders.

Nando's is best known for its authentic PERi-PERi flame-grilled chicken, which has

captivated guests the world over. All Nando's PERi-PERi recipes, from the extensive

range of restaurant chicken-bastings to sauces, spices and others, remain a closely

guarded secret. Flame-grilled and never deep-fried; guests choose Nando’s chicken

from a menu that includes full, half or quarter butterfly-cut chicken, burgers, pitas,

salads and a host of other innovative bites. Whether you like it hot, mild or with lemon

and herb, Nando’s chicken is legendary and has cemented itself in the hearts of South

Africans everywhere. If your mouth is watering after reading this, learn more about the

brand and place an order via the Nando’s website, the Nando’s app, or join the

conversation and bring the fire on Facebook, Twitter, Instagram or Tik Tok.