Boosting Your Support and Safety on Meta’s Apps With AI

We’re rolling out the Meta AI support assistant globally on Facebook and Instagram, providing 24/7 help for account issues like updating your password and settings for your profile.

Over the next few years, we will deploy more advanced AI systems across our apps to transform our approach to content enforcement, more accurately finding and removing severe content violations like scams and illegal content, so people see less of them.

Today, we’re launching new AI tools for support and content enforcement on our apps to make them work better for you. As technology advances, we’re applying AI in more ways so you can get reliable, action-oriented help when you need it, and we can catch more severe violations like scams faster and more accurately, with fewer over-enforcement mistakes.

Launching the Meta AI Support Assistant on Facebook and Instagram In December, we previewed the Meta AI support assistant — a tool designed to provide reliable, 24/7 support for nearly any support issue at any time. Now, we’re rolling it out in countries and territories where Meta AI is currently available on the Facebook and Instagram apps for iOS and Android, and within Help Center on Facebook and Instagram on desktop, with even more capabilities and ways to help. (Updated on March 20, 2026 at 1:30PM PT to reflect availability)

When you have an account issue, you need a solution — not just a suggestion. The new Meta AI support assistant is designed to help resolve account problems for you from start to finish. It offers answers for any question — like about notification settings or new features — and if you’d like, it can also take action for you on a growing set of requests directly within Facebook and in the future, on Instagram, including:

· Reporting scams, impersonation accounts, or problematic content

· Making it easier to see why your content was taken down, appeal options, and track what happens next

· Managing your privacy settings

· Resetting passwords

· Updating profile settings

Getting support should be simple. The Meta AI support assistant is built into Facebook and

Instagram, so help is always just a tap away. It can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help center searches or seeking answers on external websites.

The Meta AI support assistant is a major step in our work to deliver stronger support on our apps.

In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.