Jacobs Introduces Dubai Chocolate Cappuccino inspired by Arabian flavours

Jacobs is proud to unveil its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino sachets, a new flavour innovation that captures one of the fastest-growing trends in indulgence: exotic, Arabian-inspired tastes.

Blending smooth milk chocolate and creamy cappuccino with delicate notes of nutty pistachio, saffron, and cardamom, the new drink delivers a premium coffee experience for those who want more than just a caffeine fix. Each box contains eight convenient single serve stick packs. Jacobs invites consumers to enjoy a globally inspired indulgence anytime, anywhere. It can be enjoyed hot for a cosy treat, served over ice for a refreshing twist, or even used as the base for a decadent dessert-style coffee creation.

“Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable,” said Hayley van Niekerk, Marketing Lead at JDE. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a testament to how Jacobs Coffee continues to lead the market by tapping into global trends that consumers are excited to taste and talk about.”

Dubai-inspired flavours such as saffron, cardamom, and pistachio are shaping desserts, beverages, and gifting trends worldwide. By bringing this trend into the coffee category in South Africa for the first time, Jacobs lets consumers enjoy a globally inspired indulgence anytime, anywhere.

With this launch, Jacobs is continuing its mission to make everyday coffee moments more meaningful. Whether shared with friends, offered as a thoughtful gift, or enjoyed during a quiet moment of self-care, Dubai Chocolate Cappuccino transforms an ordinary coffee break into something memorable. It reflects a global lifestyle trend where coffee is no longer just a drink, but a moment to savour.

Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.

ENDS

About Jacobs Coffee

Founded in 1895, Jacobs Coffee is a brand with a rich heritage of providing premium, aromatic coffee that enriches everyday moments. With more than 125 years of mastery in the making, Jacobs is committed to delivering quality coffee that everyone can appreciate.