Sony introduces three new speakers in the ULT POWER SOUND range featuring global superstar Post Malone in a brand collaboration
- Bongekile Nkomo
- Apr 17, 2025
- 4 min read
Partnership with Post Malone kicks off with this launch as part of the "For The Music" audio brand campaign.
Sony has today announced the expansion of its ULT POWER SOUND series, designed to make you feel like you have dived into the front row of the arena. Under the tagline of "Massive Bass. Ultimate Vibe.", new party speakers, the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5 and ULT FIELD 3 are built for music lovers and offer a heart pounding audio experience with powerful bass and dynamic sound, at the touch of the ULT button. The ULTMIC1 – a pair of wireless microphones compatible with the ULT POWER SOUND series – is also added to the range.
Feel the massive bass and stronger sound with the ULT TOWER 9 and ULT TOWER 9AC:
The ULT TOWER 9 and ULT TOWER 9AC offers massive bass and powerful unrivalled sound pressure in the party speaker model. With the wireless ULT TOWER 9 your music can follow you everywhere, and the AC-powered ULT TOWER 9AC delivers even more powerful sound. Hitting the ULT button gives you access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. Plus, you can take the party to every corner of the room with 360°Party Sound. The ULT TOWER 9 and ULT TOWER 9AC features four tweeters that deliver clear sound to both the front and rear of the speaker, with two mid-range speakers for vocal clarity. The speaker also includes Sony’s X-Balanced Speaker Unit, to ensure clear and powerful sound. Together, this speaker ensures the sound spreads so that no matter where you are in your space, you’ll feel the full power of the music.
The party never has to stop thanks to the ULT TOWER 9’s 25-hour battery life, while the ULT TOWER 9AC is also available with an AC connection without a built-in battery, delivering more powerful sound pressure. The easy-to-carry handle makes it simple to carry or lift the ULT TOWER 9 while the stable castors mean you can easily pull the speaker too so your favourite tunes can follow you wherever you go.
The ULT TOWER 9 and ULT TOWER 9AC do more than just play music — they transform your space into a full-on party experience. The 360°Party Lights create a synchronised lighting display[3] that lets you link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any location with the ultimate party atmosphere.
The ULT TOWER 9 and ULT TOWER 9AC are also equipped with fun and convenient features such as karaoke and guitar inputs as well as the unique TV Sound Booster function that lets you enjoy an enhanced audio–visual sound experience while watching everything from live performance videos to movies.
Bring your music anywhere with the ULT FIELD 5 and ULT FIELD 3:
Enjoy the beat anywhere with the ULT FIELD 5 and ULT FIELD 3 that feature a shoulder strap to easily to take your music with you.
Partnership with global superstar Post Malone
Sony has partnered with global superstar Post Malone for the launch of the new ULT POWER SOUND series as part of Sony’s "For The Music" audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection—values that lie at the core of Sony’s approach to audio innovation. "I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way," said Post Malone. "This ULT POWER SOUND series is insane, everyone should really experience this." The collaboration kicks off this month with the launch of Sony’s new ULT POWER SOUND series. Additional details of the partnership will be announced in the next few months.
Environment in mind
The ULT POWER SOUND series is not only designed to deliver powerful sound but also with the environment in mind. No plastics are used in the packaging material[10] for ULT FIELD 5, ULT FIELD 3 and ULTMIC1. This reflects Sony’s commitment to reducing the environmental impact of its products and practices.
Price and availability
The ULT TOWER 9AC has a suggested retail price of R18,999.
ULTMIC1 has a suggested retail price of R3,999.
Pricing and availability for ULT FIELD 5 and ULT FIELD 3 to be released at a later date
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to "create the future of entertainment through the power of technology together with creators," we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
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