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Sweet Gains: NPL Turns South Africa's Favourite Chocolate into Muscle Fuel

NPL transforms beloved South African sweet into high-performance protein powder

with limited edition Sweetie Pie flavour.



Nutritional Performance Labs (NPL), a leading name in sports nutrition, today launches its most anticipated flavour yet: Sweetie Pie protein powder, a limited edition collaboration that brings the beloved taste of the nation’s favourite chocolate treat to the fitness world.


The new flavour, available in NPL’s flagship Platinum Whey and Whey Slim ranges, delivers a rich milk chocolate base with hints of marshmallow and vanilla – capturing the authentic Sweetie Pie experience whilst providing the high-quality protein powder that serious athletes and fitness enthusiasts demand.


This marks the first time a major South African confectionery flavour has been transformed into a premium protein powder supplement, offering gym-goers and health-conscious consumers a way to satisfy sweet cravings without compromising their fitness goals.


“Protein powder supplementation doesn’t have to mean sacrificing taste or pleasure,” said Cherrie Blackmore, Marketing Manager at NPL. “Our Sweetie Pie collaboration proves that you can fuel your body with premium nutrition whilst enjoying a flavour that feels like a genuine treat. For fitness enthusiasts with a sweet tooth, this represents the perfect balance between performance and indulgence.”


The science behind effective protein powder supplementation continues to support its role in muscle recovery, lean mass development and overall health maintenance. Whey protein powder’s complete amino acid profile and high biological value make it particularly effective for post-workout recovery, whilst its convenience factor appeals to busy professionals seeking quality nutrition on-the-go.


NPL’s Platinum Whey delivers 23g of internationally sourced whey protein per serving, providing all essential amino acids including high levels of branched-chain amino acids crucial for muscle protein synthesis. The ultra-creamy texture and superior mixability ensure the Sweetie Pie experience remains authentic in every shake.


For those focused on weight management, Whey Slim offers the same 23g protein content with added benefits including 1,500mg of collagen for skin, hair and nail health, plus L-carnitine to support fat metabolism. The formula includes pre and probiotics for digestive health, making it ideal for individuals seeking comprehensive nutritional support.


The limited-edition flavour means fitness enthusiasts won’t want to miss out on what could become a cult favourite amongst South African gym-goers. With more people prioritising health without wanting to sacrifice the foods they love, this collaboration addresses a growing demand for nutritional products that deliver both performance and pleasure.


Industry data shows that flavour variety remains a key driver in protein powder supplement purchasing decisions, with consumers increasingly seeking products that replicate familiar tastes from their favourite treats. NPL’s Sweetie Pie flavour addresses this demand whilst maintaining the premium quality standards the brand is known for.


This new product signals a shift in the sports nutrition industry, where brands are recognising that today’s consumers want products that fit seamlessly into their lifestyle rather than feeling like a compromise. This approach challenges the traditional notion that effective nutrition supplements must taste medicinal or boring.



To showcase the versatility of this protein powder flavour, NPL will has crafted some creative recipes that transform the Sweetie Pie Platinum Whey into protein-packed treats, from smoothie bowls to protein pancakes, proving that healthy nutrition can be both functional and indulgent. Visit their Instagram page for exciting and delicious recipes:


Protein Pancake Bites Recipe: https://www.instagram.com/p/DII3283hEpZ/




High Protein Microwave Brownie Bowl: https://www.instagram.com/p/DGcuXhEqIj_/


Visit the NPL (Nutritional Performance Labs) website for more information: https://www.npl.za.com/

 
 
 

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